The tangible & intangible
Benefits of social proof.
What these terms are, and why it’s important for your success.
As a business, you might be wondering about the tangible and intangible benefits to surrounding your brand with social proof. You might even be wondering what all those terms mean. Let us explain.
What is ‘social proof’?
Coined in 1984, social proof is the psychological and social phenomenon of people copying the actions of their peers. Today, social proof is the influence of digital media on consumer behaviour. In other words, ‘if I see my friends and peers accepting and validating this product, then I will too’.
Tangible means ‘measurable’. So, what are the tangible benefits of social proof?
Intangible means ‘immeasurable’. Intangible benefits to social proof include:
– Build your brand image.
Authenticity is the key to a successful brand image. Deploying authentic content works to validate your marketing claims to endorse the meaning attached to your brand.
– Brand awareness.
It is difficult to put a figure behind notoriety, but the value of building a deep-rooted psyche in local groups is immeasurable. Establish the trust that leads to loyal customers.
– Conquest Competitors.
Every company spends money advertising. And almost all consumers do their research. Superior social proof allows your business to win the research war effortlessly.
– Generate a customer-focused business culture.
Customer-focused businesses are more likely to succeed in the long term. Manage and learn from feedback in real time for a smooth, business-wide culture shift.
– Motivate staff.
Positive feedback is a simple and effective way to retain and motivate staff. Real time social proof encourages teams to go the extra mile for every customer.
In a digitally connected world, customer reviews have never been so important. Online forums, niche blogs and social pages give customers the power to make or break a business.
Ensure your brand is given the advantage it needs by integrating social proof in your marketing strategy today.