It’s important to have reviews and lots of them.
Customers are increasingly using reviews in their decision making process.
The overall impression given by the reviews online will influence whether you hear from them or not.
Both quality and frequency matter
It’s not just about having more reviews than your nearby competitors.
Customers are looking for relevance in reviews as well as recent insight to help them determine which businesses they’ll deal with.
You need a regular flow of reviews from all areas of your business.