Fundamentals of Google My Business

In this article, we’ll outline the main aspects of Google My Business to get you started.

Fundamentals of Google My Business

Boost your sales by using Google My Business

In this article, we’ll outline the main aspects to get you started.

John Doe
John Doe

Co-founder | CEO | Senior Marketing Manager
22 June, 2023 • 2 min

You may ask “why do I need this?”.

1. Your Google My Business listing helps customers find your actual physical location.

2. It shares key business information in addition to location such as opening hours, link to your website and phone number.

3. Most importantly, having control of your listing ensures information listed is correct and you are notified of any changes as Google allows anybody to suggest a change to a listing!

For those reasons, it is essential somebody is effectively managing your Google My Business account. That person can be you as the business owner, a trusted staff member or in the case of larger businesses, an agency.  

All businesses, no matter how large or small can benefit massively from being proactive with this free tool provided by Google. The flip side is that if ignored and left alone, there can also be a downside for your business.

Get started with Google My Business by understanding these key features:

1. Ensure your business is on Google

It is still common to hear about businesses that don’t have a listing on Google at all. 

For instance, the business may have moved address or set up a new site and have not added the listing to Google. Similarly, a site may have been closed permanently and still reflect on Google until it’s updated. 

Therefore, today you should make sure all of your sites have listings on Google as a starting point.

2. Claim your page

Claiming your business page on Google offers several important benefits.

  • It improves your visibility and online presence by making your business more discoverable in Google Search, Google Maps, and local search listings.

  • You can provide accurate and up-to-date information about your business, including your name, address, phone number, website, hours of operation, and customer reviews.

  • Interacting with customers becomes easier as you can respond to reviews, answer questions, and provide valuable information.

  • Positive reviews and high ratings on your Google business page can attract more customers and build a positive brand reputation.

  • Having consistent and accurate information across various online platforms also helps with search engine optimization (SEO) efforts.

3. Manage key business information

Potential buyers will see your listing and look for more information. Therefore this information must be available and accurate.

Key information includes:

  • Opening hours
  • Telephone number
  • Website link

It is also important to add photos & videos of your business to build trust & confidence with potential buyers. Additionally there are other tools to take advantage of once you’ve got the basics under control.

4. Monitor and reply to reviews

Google reviews can be very influential to a potential new customer.

In addition to needing a good number of positive Google reviews, it is important that you monitor and reply to all reviews.

This can be done directly from the Google My Business dashboard or with the Google My Business app if you have that installed on your phone.

Responses are shared with the reviewer and displayed publicly for anybody to see. Your responses are important and are your opportunity to influence the person reading, particularly if the review is critical of your business in any way. Your response will be shared with the reviewer and should be viewed as another opportunity to impress your customer. 

Below is a simple example of a review and a response. 

Once you’re on top of these fundamentals, it’s time to attract more customers by optimising your listing and generating more Google reviews.